At IFFI, we understand that flavor is more than just an ingredient – it’s the heart of every food experience. A single taste can evoke memories, trigger emotions, and transport you to another time or place. Whether it’s the nostalgic sweetness of vanilla ice cream or the comforting aroma of freshly baked cookies, flavors have the power to connect with people on a deeply personal level. Today, consumers are seeking more than just the familiar; they crave unique, unconventional flavors that offer something new and exciting.